about
Finding it Hard to Measure Impact?
You’re not alone—many brands struggle to connect their purpose with measurable results. That’s why we created our IMPACT Framework—a signature, step-by-step process that empowers brands to:
Identify their purpose,
Map Opportunities,
Plan actionable initiatives,
Activate Engagement,
Calculate Results,
Transform and scale for lasting success.
This signature methodology ensures that your corporate impact isn’t just authentic—it’s measurable and seamlessly integrated into your overall strategy.
We work with consumer brands of all sizes—from ambitious start-ups to established corporations—to transform purpose into a powerful growth driver.
Studies show that 73% of consumers prefer brands that align with their values, and 76% trust companies that take a stand on key issues. These businesses also see higher customer loyalty, improved employee satisfaction, and up to 2x faster growth rates.
Let us help you build a brand that leads with purpose, connects authentically, and delivers measurable, lasting impact.


our IMPACT Framework services
We craft innovative, purpose-driven campaign concepts that amplify your brand's impact and resonate with your target audience. From ideation to strategy, we design campaigns that align with your mission, engage your community, and drive measurable results (Campaign asset design and execution can be added to the service)
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Increased Engagement: Captivate your audience with creative, mission-aligned campaigns.
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Enhanced Brand Perception: Strengthen your position as a socially impactful and values-driven brand.
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Measurable Growth: Boost brand awareness, community loyalty, and conversions through campaigns designed to deliver tangible results.
Outcome: We create purpose-driven campaigns that amplify your brand’s mission and engage your audience. Each campaign is designed to foster meaningful connections, deliver measurable social impact, and position your brand as a leader in your industry. The result? A standout, impactful campaign that drives real growth and lasting loyalty.-
We help corporations integrate purpose and impact into their branding and operations, creating measurable results that enhance trust, loyalty, and business growth.
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Impact Initiative Development: Design and implement initiatives that directly address community or environmental needs that are authentic to the brand.
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Operational Integration: Align impact strategies with core operations to enhance efficienc
and scalability.
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Stakeholder Engagement: Foster stronger relationships with employees, customers, and partners by embedding purpose into your business strategy.
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Impact Measurement and Reporting: Establish metrics to track and transparently report progress, ensuring accountability and credibility.
Outcome: Your corporation will implement authentic impact initiatives, integrate purpose into operations for greater efficiency, strengthen stakeholder trust, and track measurable results through transparent reporting—driving growth and long-term loyalty and credibility.
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We provide hands-on guidance to help start-ups build a solid foundation for their business, ensuring every aspect—from mission to supply chain—is designed for scalable, purpose-driven success.
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Mission and Values Alignment: A clear, actionable definition of your company’s purpose and values to guide decision-making.
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Supply Chain Strategy: Recommendations to build an efficient, ethical, and sustainable supply chain.
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Operations Framework: Consulting on streamlining operations for scalability and efficiency.
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Distribution and Market Entry Plan: Guidance on selecting the right distribution channels and strategies to enter and grow in your target market.
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Impact Integration: Impact Integration: Develop meaningful strategies to align your mission with community needs and create a framework to measure and track your impact
effectively.
Outcome: Your start-up will gain a clear mission, a sustainable supply chain, streamlined operations, a targeted distribution plan, and a measurable impact strategy. This ensures your business is built for growth, efficiency, and purpose-driven succes
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why we're different
We deliver real impact — not performative gestures. Using our IMPACT Framework, we help businesses drive measurable change that communities trust.
behind the brand
Meet Brandi Leifso
At the heart of our work is Brandi Leifso, a visionary leader with over 12 years of experience creating meaningful impact within consumer brands.
Brandi Leifso is an award-winning social impact entrepreneur recognized as one of Canada’s Top 25 Women of Influence (Canada). Brandi has also graced the stage as a Forbes 30 Under 30 Women’s Summit Speaker. Her leadership has earned her prestigious accolades, including Independent Retail Ambassador of the Year from the Retail Council of Canada and Beauty CEO of the Year at the Innovation Awards. Through her work, Brandi continues to inspire change and empower communities.

in the press
Ready to Make
an Impact?
Contact Brandi today to
start the conversation.